Guides & Articles

Like most organizations, you’ve probably been a part of an event where you’d like to collect contact information from prospective volunteers, donors, or partners. Just a few short years ago, what was the general approach? By default, many would rely on paper and pen at a booth. Or slightly better, a laptop or web form […]

When the income tax standard deduction was raised starting last year, meaning far fewer donors are now itemizing their taxes, we saw a dip in individual giving that was evidently driven mostly by tax incentives. We unfortunately expect that to worsen in 2020, after donors complete their 2019 income taxes and finally realize the extent […]

If you’ve ever used texting and text-to-give platforms like Textiful, Simple Texting, EZ Texting, Mobile Cause, One Cause, etc., you’re used to the concept of “short codes”. As opposed to “long codes” — traditional, 10-digit phone numbers — short codes are the 5 or 6 digit numbers that have been used for marketing and fundraising […]

We’ve recently spoken with a few organizations asking about email open-rate expectations. Fantastic question! I thought I’d throw some of the ideas and responses into a single place. Generally speaking, the average open-rate is understood to be around 25% for nonprofits. But that varies wildly. Here is a quick sample of items that influence the […]

“Donor retention”, “donor management”, “donor relationship management”, and CRM.  In the nonprofit realm, you’re likely well familiar with these tired terms.  Of course, organizations certainly need to track donations, maintain donor contact info, and generate tax receipts.  If you’re not already already setup with that baseline (digitally and automatically), please contact us — we’d love to help! […]